Struggling Victorias Secret should ask Dita Von Teese to save Limited Brands’ sinking ship

Posted on October 16th, 2008 by HisHighness in IUC:Entertainment, IUC:Fashion

Dita Von Teese could help save Victorias Secret sinking ship
Rough economic times are impacting everyone in the retail world, including those uber pretentious undie/bra execs at Victorias Secret. Perhaps the only person who can save the egocentric VS owner Leslie Wexner from going bust is the Israeli Massad or burlesque queen Dita Von Teese, who buys lingerie at the exorbitant rate Wexner and his cronies consume expensive meals at fancy restaurants while their beloved Limited Brands sinks at the whims of terrible management. READ MORE

  1. Ryan Murphy said on October 16th, 2008 at 4:56 pm

    I suppose we shouldn’t be surprised to learn that Victoria’s Secret are about to lose their shirts. We can only hope that there will be plenty of hi-res photos when they do.

  2. Pamela Stewart said on October 16th, 2008 at 5:07 pm

    Maybe Victoria’s Secret needs to come up with a potential Vice Presidential line – silky Sarah.

  3. Blair said on October 16th, 2008 at 5:37 pm

    It is no longer Victoria’s secret that a women, who’s been accepted by society, is able to prance around in undies instead of jeans and a t-shirt….so why are they hoping Miss Dita can save them?

    They should be grabbing a more conservative girl, like someone off Disney, to lead their new trends. If Disney says it’s ok to buy sexy undies, think of the sales boost Victoria’s Secret will have.

    Dita. She has no shock value.

  4. ASHLEY said on October 16th, 2008 at 5:46 pm

    I vote they take a more innovative approach to their stock a la Pam of the Office…need more hand towels? Cut up a Viccie Secret bathrobe…this tack should get the environmentalists on board too, recyclable sexy.

  5. JCW said on October 16th, 2008 at 6:10 pm

    At this stage of the game, I highly doubt that the divine Ms. Von Teese has to “buy” her own unmentionables.

    Personally, I think that indeed an ad campaign built around her style, personae and sensibility could be a boost to the company. Their product has become everyday wear, with one less and less highly publicized, glamorous, televised runway show a year.

    Ms. Von Teese would be an ideal candidate to once again elevate their product from everyday wear purchased in shopping malls to something more special.

  6. Travis P said on October 16th, 2008 at 8:57 pm

    I seriously thought the article was about Don Vito saving Limited Brands. Seriously, I did. All those homosexual blogs on Tom Cruise warped my mind’s ability to read.

    Now that I think about it, Don Vito probably can fill out a wonder bra better than anyone. No doubt.

  7. Guy Babineau said on October 16th, 2008 at 9:30 pm

    Junk In the Trunk at Victoria’s Secret

    Les Wexler, CEO of Limited Brands, may have strong ties to Israel but it’s doubtful even Mossad can save the company’s unkosher financial bacon—short of an undercover op to cover up the junk in LB’s trunk.

    Victoria’s Secret is LB’s biggest brand, a cash cow worth about 65% of the company’s gross revenue. Moody’s rates Limited Brands’ senior unsecured debt as one step away from junk status. That’s where LB may land in light of the company’s announcement of a $250 million share buyback. Then there’s the 6% drop in company sales compared to the same time last year.

    Tough times mean that the apparel industry’s going to be cutthroat. Underwear and lingerie have traditionally maintained strong sales during slumps, but brands need to tone down the frills and listen to what increasingly frugal shoppers want to see in their skimpies.

    There are pros and cons to hiring someone like Dita Von Teese to promote the VS brand, and one of the cons is that she’s a pro. One the one hand, she is recognizable. But is media overexposure good for brand exclusivity? Plus it’s one thing to sell a fantasy, and quite another to hit people over the head with it. Isn’t the whole burlesque getting a bit tired anyway? It’s something we associate with high-flying good times, but now people are going demand more for their money than a wink and a nod; they’re going to want an assurance of value and quality—even in a pantie.

    One group VS should consider exploiting are cross-dressers. As media coverage of trans this and trans that continues to build, VS coverage of men who like to lady it up makes sense. Victor/Victoria’s Secret anyone?

  8. Christi said on October 17th, 2008 at 5:34 pm

    Wow you commenters are punny.

    That being said, I think it’s incredibly unlikely that Dita would work with VS considering she has both an endorsement deal with Wonderbra as well as her own line of corsets.


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